2-0080 MARKETING’S TIDEMARKS, LEGACIES FROM ANTHROPOLOGY: TRACING THE FUTURE OF SENSORY MARKETING

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Wednesday, November 16, 2011: 12:00-13:45

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This session would be of particular interest to:
Practicing and Applied Anthropologists, Teachers of Anthropology in Community Colleges, Students

Organizers: Timothy de Waal Malefyt (BBDO Advertising and Parsons School of Design)

Chairs: Timothy de Waal Malefyt (BBDO Advertising and Parsons School of Design)

Discussants: George E Marcus (University of California, Irvine) and Paul Stoller (West Chester Universty)

12:00

Ways of Seeing Ireland´s Green: From Ban to the Branding of a Nation

Helena Wulff (Stockholm University)

12:15

Fur and Sensory Marketing

Lise Skov (Copenhagen Business School)

12:30

The Colours of Smell: Perfume Advertising and the Senses

Brian D. Moeran (Copenhagen Business School)

12:45

Is Media the New Message for Taste?

Timothy de Waal Malefyt (BBDO Advertising and Parsons School of Design)

13:00

Caging the Bird: The Elusive Marketing of Sound

William O. Beeman (University of Miinnesota)

13:15

Discussant

George E Marcus (University of California, Irvine)

13:30

Discussant

Paul Stoller (West Chester Universty)

See more of: National Association for the Practice of Anthropology

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